Not all ‘natural’ toothpastes are what they claim to be. Many still use synthetic ingredients like hydrated silica or fluoride – nasties that we end up ingesting. We only use pure, natural and organic ingredients for all our products. This means that we are able to look you straight in the eye when we tell you that this is oral care done naturally.
Our philosophy is pretty simple.
By only using natural ingredients, we avoid any synthetic chemicals that might be detrimental to both your health and the environment. We certainly don’t need to worry about fads, like avoiding whatever turns out to be the next big toxic ingredient. In fact, our products are more about what they do contain - the purest and best ingredients that nature has to offer.
All our products are hand-crafted in small batches. They are made from natural ingredients that are sourced as locally as possible. This way, you can take care of your oral hygiene safe in the knowledge that you are doing good by the planet.
What's on the outside counts too.
Our packaging is about much more than just looking good – it is designed to be plastic-free, biodegradable and recyclable. This way nothing goes to landfill. And while our toothbrush handles are made from sustainable Beechwood from Swiss forests, some components like the bristles or our sonic toothbrush, are made of BPA-free nylon and plastic, that you can recycle with our Z.T.L scheme.
All our ingredients are ethically sourced and organic or food-grade where possible. There’s certainly no animal testing, nearly all our products follow PETA Cruelty-free standards, and as you’d expect our environmental footprint is low.
Our sense of fairness stretches beyond our products.
We are proud to be a Living Wage Employer for social and environmental performance, public transparency and legal accountability. We are also accredited by Green Growth Platform, an award-winning green business-innovation network on a mission to help create robust, future-proof businesses that minimise their impact on the planet.
IT ALL STARTED WITH A QUESTION...
Most of us accept that good oral care involves cleaning our teeth daily. But what we don’t always consider is the effect of synthetic chemicals found in conventional products, so we had one question:
Are all those chemicals used in conventional oral care really necessary?
We believe nature already offers us everything we need to look after our oral health. By ensuring that our ingredients are pure and of the highest quality, we are able to create effective products that not only support healthy teeth but also support a healthy environment. In 2015 we started out selling natural, environmentally sustainable products at London Farmers, and soon moved into our site in the Sussex countryside. Today we’ve grown into one of Europe’s most trusted brand of genuinely natural oral care.
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