Not all ‘natural’ toothpastes are what they claim to be. Many still use synthetic ingredients like hydrated silica or fluoride – nasties that we end up ingesting. We only use pure, natural and organic ingredients for all our products. This means that we are able to look you straight in the eye when we tell you that this is oral care done naturally.
OUR PHILOSOPHY IS PRETTY SIMPLE...
By only using natural ingredients in all our dental care products, we avoid any synthetic chemicals that might be detrimental to both your health and the environment. We certainly don’t need to worry about fads, like avoiding whatever turns out to be the next big toxic ingredient. In fact, our products are more about what they do contain - the purest and best ingredients that nature has to offer.
ONLY HIGH QUALITY INGREDIENTS
We opt for mineral-rich ingredients such as Calcium Carbonate, Potassium and Kaolin Clay instead of chemicals like Glycerine, synthetic flavourings and Sodium Lauroyl Sulphate (SLS). We also use organinc oils such as Coconut Oil, Shea Butter which acts as a natural gum soother and moisturiser. All of our formulations are flavoured with high quality essential oils like Peppermint, Tea Tree, Orange and Spearmint, which we select from certified Organic farmers around the world.
LOW-IMPACT & PLASTIC-FREE PACKAGING
All our products are hand-crafted in small batches. They are made from natural ingredients that are sourced as locally as possible. Also, our packaging is designed to produce no waste – so no clogging up landfill sites with pollutants. This way, you can take care of your oral hygiene safe in the knowledge that you are doing good by the planet.
WHAT'S ON THE OUTSIDE COUNTS TOO
But our packaging is about much more than just looking good – it is designed to be plastic-free, biodegradable and recyclable. This way, nothing goes to landfill sites. And while our toothbrush handles are made from sustainable Beechwood from Swiss forests, some components like the bristles or our sonic toothbrush, are made of with materials like BPA-free nylon and Plastic, however they can be easily returned to us to be properly recycled with our Zero To Landfill scheme. Although these things are unavoidable, at least you know you are making the best ethical choice that you can.
All our ingredients are ethically sourced and organic or food-grade where possible. There’s certainly no animal testing, nearly all our products follow PETA Cruelty-free standards, and as you’d expect our environmental footprint is low.
Our sense of fairness also stretches beyond our products, as we are proud to be a Living Wage Employer. Our standards as a B-Corporation are verified for social and environmental performance, public transparency and legal accountability.
We are proud to be accredited by Green Growth Platform, an award-winning green business-innovation network on a mission to help create robust, future-proof businesses that minimise their impact on the planet.
IT ALL STARTED WITH A QUESTION...
Most of us accept that good oral hygiene involves cleaning our teeth daily. But what we don’t always consider is the effect of ingesting the synthetic chemicals found in commercial products.
ARE SYNTHETICS REALLY NECESSARY?
We had one question - are all these synthetic chemicals used in conventional oral care really necessary? Research showed us that nature already offers us everything we need to look after our oral health. By ensuring that our ingredients are pure and of the highest quality, we are able to create effective products that not only support healthy teeth but also support a healthy environment. We believe in protecting what matters.
HOW GEORGANICS WAS BORN
We started out selling natural, environmentally sustainable and vegan products at London farmers markets, and soon moved into our laboratory in the Sussex countryside. Today we’ve grown into one of Europe’s most trusted brand of genuinely natural oral care.
FIRST TIME HERE?
Get a free Beechwood Toothbrush with your first order. Add it to your basket, and use code FREE-BEECH at checkout.