Toothpastes

Conventional toothpastes typically contain SLS (sodium lauryl sulfate) for foam, artificial sweeteners for taste, and synthetic preservatives for shelf life. None of these contribute to oral health. A natural toothpaste replaces them with ingredients chosen for their function, minerals that clean and protect, botanical extracts that support gum health, and natural flavours from essential oils. The difference isn't just what's left out; it's the logic behind what's included.

SLS is a foaming agent. It creates lather, which we associate with "clean," but lather has no cleaning or protective benefit. SLS can also irritate the soft tissue inside your mouth, particularly if you're prone to mouth ulcers or sensitivity. We formulate without SLS across every product in our range because foam is a sensory trick, not a sign of effectiveness. Our toothpastes clean through active minerals, not artificial lather.

It depends on what fits your routine.

- Tubes are the most familiar format, our hydroxyapatite and pre & probiotic formulas come in tubes with targeted active ingredients.

- Jars contain our original coconut oil-based formula, no water, no preservatives, just minerals and essential oils.

- Powders are the most concentrated option, ideal if you're prone to plaque or tartar build-up.

- Tablets are pre-dosed and waterless, perfect for travel or a zero-waste routine.

All formats are SLS-free and designed around the same principle: active ingredients with a clear purpose.

Many of our toothpastes are suitable for children aged 3 and above, and we have a dedicated kids range formulated specifically for younger mouths, with appropriate fluoride levels, hydroxyapatite for enamel support, and child-friendly strawberry flavour. For babies and toddlers from 6 months, our fluoride-free kids options are designed to be safe if swallowed. Check individual product pages for specific age recommendations.

Yes, across the full range. Our tubes are recycled and recyclable aluminium, our jars and powder pots are glass, and our tablets come in compostable packaging. No product in our range is tested on animals, and we're certified cruelty-free. These aren't add-on claims, they're built into how we design every product from the start.

Yes. We believe the choice should be yours, based on your needs and preferences. Our fluoride formulas use fluoride alongside active ingredients like hydroxyapatite for reinforced enamel protection. Our fluoride-free formulas rely on alternative actives, hydroxyapatite, erythritol, pre & probiotics, that support oral health without fluoride. Both approaches are available across several formats.