Our environment is not the only thing that is caused harm by incessant plastic consumption; our health is also now seeing the effects of plastic pollution. By now I’m sure you may have read articles about micro-plastics being found in food, but the whole story is even scarier.
GUNNA Drinks pledged to be carbon negative andeliminate twice the carbon they create, making them the UK's most carbon-negative craft soft drink. Off the back of being carbon negative the GUNNA team have pledged to go even further with lobbying the UK government to take action against plastic bottles.
When we read an onslaught of gloom and doom news articles about how just 100 private companies are responsible for 71% of all greenhouse emissions over the past 30 years, it can be an easy reaction to feel deflated, defeated and like our individual actions are a drop in the ocean in solving the climate crisis. If this same rate of fossil fuel extraction and consumption continues over the next 30 years, we could be facing a 4C increase, spelling devastation for our ecosystems.
The UK produces more waste per person than almost any other country and our government claims it recycles 50% of all plastic packaging produced. This isn’t true and in reality only 10% of all plastic is recycled in the UK. So what really happens to it?
Greenwashing is an attempt to cash in on the growing demand for more sustainable and environmentally conscious products. With claims of being ‘green’, ‘sustainable’, ‘organic’, these keywords make consumers believe in their green claims. We can an example of a 'green' claim below in Fiji Water's advert.