Our purpose

Ingesting common synthetic chemicals found in commercial oral care products like Fluoride, SLS and Titanium Dioxide can be detrimental to our health. These ingredients are not food grade or safe to be ingested, however, as our mouth is highly absorbent consistent usage over time inevitably results in these synthetic chemicals making their way into our body. So why was there a lack of products out there that used only natural ingredients?

MAKING 'ACTUALLY' NATURAL ORAL CARE PRODUCTS

We have made it our mission to create effective, natural oral care products that are non-toxic and safe for the whole family to use. We are 'actually' natural, opting for organic and whole ingredients from the earth to make our range of Fluoride and SLS free toothpaste, mouthwash, floss, and other products. Find out more about the ingredients we use and the ingredients we avoid.

WE WANT TO WORK WITH NATURE NOT AGAINST IT

Our love of what nature has to offer is also the reason why we are pioneers of low impact living, a core value that is implemented throughout our business. After all, there is no Planet B.

From the ingredients we source to our packaging and marketing, we have carefully selected materials that have the lowest impact. This includes using biodegradable and compostable materials like sustainably sourced wood, compostable kraft paper packaging, recyclable glass jars and aluminium lids. All of our products are certified cruelty-free, most of which are vegan too.

PIONEERS OF ECO-CONSCIOUS AND LOW IMPACT LIVING 

Our products have been made to fit perfectly into the lifestyle of the eco-conscious who care about what they put into their body and also their impact on the environment. Our promise to you is that we are and will continue to be actually natural, sustainable and conscientious. Read more

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