We are in association with PETA for being a company that believes and succeeds in the ability to operate without testing on animals and offer cruelty free alternatives to mainstream oral care products.

We don't conduct or commission any animal testing on our own ingredients, formulations, or finished products and have taken a pledge that we will not do so in the future.

Our toothpastes, toothpowders and mouthwashes are all 100% vegan and contain no animal ingredients or animal-derived products. Instead, we opt for using plant-based ingredients. Our only non-vegan product is the natural Silk floss which is made of Ahimsa (peace) silk.