Our Promise

From the ingredients we source, the minimal-waste approach to packaging, to our transparency in all manufacturing processes, our simple but strong set of values is a commitment to the highest quality and lowest possible impact.

ACTUALLY NATURAL

Not all ‘natural’ toothpastes are what they claim to be. Many still use synthetic ingredients like hydrated silica or fluoride – nasties that we end up ingesting. We only use pure, natural and organic ingredients for all our products. This means that we are able to look you straight in the eye when we tell you that this is oral care done naturally. Read more.

SUSTAINABLE

All our products are hand-crafted in small batches. They are made from natural ingredients that are sourced as locally as possible. Also, our packaging is designed to produce no waste – so no clogging up landfill sites with pollutants. This way, you can take care of your oral hygiene safe in the knowledge that you are doing good by the planet. Read more.

CONSCIENTIOUS

All our ingredients are ethically sourced and organic or food grade where possible. There’s certainly no animal testing, nearly all our products follow vegan standards, and as you’d expect our environmental footprint is low. Our sense of fairness also stretches beyond our products, as we are proud to be a living wage employer. Read more.
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