Our ingredients

We believe in the healing power of nature. That’s why we craft our products using ingredients that come from pure, natural and organic sources. Everything we make is suitable for vegans, and free from SLS, Triclosan and parabens.

  • Vitamin C

    Source:
    Use:
    Benefits
  • Dicalcium Phosphate

    Source:
    Chemically processed by neutralising calcium hydroxide with phosphoric acid
    Use:
    Stain remover and tooth polisher.
    Benefits
    Eliminates ‘bad’ bacteria and odour from mouth and supports natural remineralisation of tooth enamel.
  • Organic Olive Oil

    Source:
    fruit of the olive tree
    Use:
    We use organic extra virgin olive oil to help remove soluble stains from tooth enamel.
    Benefits
    Whitens teeth.
  • Xylitol

    Source:
    Fruit
    Use:
    A natural replacement for sugar in our gum products.
    Benefits
    Sugar promotes bacterial growth in the mouth so sugar-free products prevent this.
  • Cocoa Butter

    Source:
    Seeds of Theobroma cacao, the cacao tree.
    Use:
    To flavour our products.
    Benefits
    Cacao is gluten free, nut free, soy free and suitable for vegans.
  • Flavouring

    Source:
    Plant-based
    Use:
    Used to enhance the flavour of our products naturally
    Benefits
    Keeps our products organic and natural
  • Organic Fractionated Coconut Oil

    Source:
    Fruit of the coconut and processed by removing the long chain triglycerides leaving the medium chain triglycerides
    Use:
    We use organic fractionated coconut oil as a natural stabiliser in order to maintain a soft texture even at low temperatures.
    Benefits
    An effective plaque remover.
  • Organic Peppermint Oil

    Source:
    Peppermint leaves
    Use:
    We use this natural, organic and food-grade essential oil to flavour our products.
    Benefits
    A natural antiseptic with anti-inflammatory properties.
  • Beechwood Handle

    Source:
    Beechwood
    Use:
    As handle for our Beechwood Toothbrush.
    Benefits
    Robust and smooth wood, sourced in the EU.
  • BPA-free Nylon Bristles

    Source:
    Petroleum
    Use:
    The brushing part of our toothbrushes.
    Benefits
    Certified recyclable, FDA and CE approved, and recyclable through our Zero-to-Landfill scheme.
  • Lithium Battery

    Source:
    Brine
    Use:
    Powers our Sonic Toothbrush.
    Benefits
    Full charge lasts up to 5 weeks.
  • Sonic Handle

    Source:
    Crude oil
    Use:
    As a handle for our Sonic Toothbrush
    Benefits
    White & Clean modes, each with 3 stroke speed adjustments
  • Organic Virgin Coconut Oil

    Source:
    Fruit of Cocos nucifera, the coconut tree.
    Use:
    We use organic virgin coconut oil as a natural emollient and humectant, an alternative to synthetic glycerin.
    Benefits
    Helps prevent plaque-induced gingivitis and tooth decay.
  • Gum Arabic

    Source:
    Resin extracted from the Accacia tree
    Use:
    A binding agent.
    Benefits
    Exceptionally strong binding properties.
  • Gum Base

    Source:
    chicle
    Use:
    It provides textural and masticatory properties.
    Benefits
    Gives our chewing gum its "chew"!
  • Corn PLA Floss

    Source:
    Corn
    Use:
    Used instead of plastic in our packaging.
    Benefits
    It feels and looks like plastic but is 100% biodegradable and compostable.
  • Vegetable Wax

    Source:
    Vegetables
    Use:
    Helps our floss glide more easily between tight teeth
    Benefits
    100% vegan
  • Organic Tea Tree Oil

    Source:
    Leaves of Melaleuca alternifolia, the tea tree.
    Use:
    We use this natural, organic and food-grade essential oil to flavour our products.
    Benefits
    A natural antiseptic with anti-inflammatory properties and good flavour.
  • Organic Eucalyptus Leaf Oil

    Source:
    Leaves of the Eucalyptus tree
    Use:
    We use this natural, organic and food-grade essential oil to flavour our products.
    Benefits
    A natural antiseptic with anti-inflammatory properties.
  • Magnesium Carbonate

    Source:
    Mineral
    Use:
    An important source of magnesium that is an ingredient in our Natural Toothpowder
    Benefits
    Plays a significant role in remineralising teeth and bones.
  • Calcium Carbonate

    Source:
    Mineral
    Use:
    A gentle tooth polisher.
    Benefits
    Protects tooth enamel and supports healthy bones.
  • Vitamin E

    Source:
    Non-GMO wheatgerm and 0.1% soybean oil
    Use:
    As an antioxidant and as a natural preservative to extend shelf-life.
    Benefits
    Nourishes and softens scar tissues and is highly nutritional.
  • Activated Charcoal Powder

    Source:
    Derived from steam heating of coconut shells
    Use:
    A natural abrasive that promotes teeth whitening.
    Benefits
    Its mildly abrasive quality and highly absorbent properties making it an effective stain remover. It also fights the causes of bad breath and gum disease.
  • Organic Spearmint Oil

    Source:
    Leaves of the spearmint plant
    Use:
    This natural, organic and food-grade essential oil (Spearmint) is used to give flavour to our products, avoiding synthetic flavourings
    Benefits
    as well as offering unique and real taste without you getting close to any synthetic flavourings, also act as natural antiseptics and are anti-inflammatory in our products
  • Diatomaceous Earth

    Source:
    Naturally-occurring rock
    Use:
    Stain remover and tooth strengthener
    Benefits
    Effective but gentle cleaning action.
  • Organic Shea Butter

    Source:
    Nut of Vitellaria paradoxa, the shea tree
    Use:
    Food-grade preservative to increase the shelf life of our products.
    Benefits
    Sodium benzoate balances pH levels, which creates an anti-fungal environment.
  • Sodium Benzoate

    Source:
    Chemically processed by reacting sodium hydroxide with benzoic acid
    Use:
    Food-grade preservative used in our mouthwash tablets
    Benefits
    Food-grade preservative that balances pH level to create an anti-fungal environment
  • Cream of Tartar

    Source:
    By-product of winemaking
    Use:
    A natural effervescent foaming agent and stain remover.
    Benefits
    Effectively removes common stains from teeth such as wine and coffee.
  • Organic Orange Peel Oil

    Source:
    Orange peel
    Use:
    We use this natural, organic and food-grade essential oil to flavour our products.
    Benefits
    A natural antiseptic with anti-inflammatory properties and good flavour.
  • Citric Acid

    Source:
    Fruit
    Use:
    Adjusts the acid/base balance to protect tooth enamel.
    Benefits
    Act as a natural preservative while adjusting the pH of our products.
  • Sodium Bicarbonate

    Source:
    Soda Ash
    Use:
    A polishing and whitening agent as well as supporting plaque removal.
    Benefits
    Promotes remineralisation of tooth enamel.
  • Kaolin Clay

    Source:
    Mineral
    Use:
    A mild polishing agent which gently whitens tooth enamel.
    Benefits
    It's highly absorbent properties mean that it effectively detoxifies the mouth removing oils, secretions, and toxins. It also works as a natural preservative keeping our products fresher for longer.
  • Tartaric Acid

    Source:
    Fruit
    Use:
    To regulate acidity and increase the stability of our products.
    Benefits
    A natural acidity regulator and has antioxidant properties.