Our ingredients

We only use pure, natural and organic ingredients for all of our products. This means that we are able to look you straight in the eye when we tell you that this is oral care done naturally.

  • Vitamin C

    Source:
    Use:
    Benefits
  • Dicalcium Phosphate

    Source:
    Chemically processed by neuralising calcium hydroxide with phosphoric acid
    Use:
    Dicalcium Phosphate is effective at removing tooth stains and polishing teeth due to its mildly abrasive qualities
    Benefits
    It eliminates bad bacteria and odours inside the mouth while it aids natural remineralisation of the enamel
  • Organic Olive Oil

    Source:
    fruit of the olive tree
    Use:
    Used in our Tooth Soap to help remove soluble stains on the enamel.
    Benefits
    Organic extra virgin olive oil is a natural and effective remedy that helps whiten your teeth and doesn't contain any harmful chemicals.
  • Xylitol

    Source:
    Fruit
    Use:
    A natural replacement for sugar in our gum products
    Benefits
    Promotes better dental health
  • Cocoa Butter

    Source:
    Seeds of the cocoa bush
    Use:
    Used to give a natural flavouring for our Tooth Soap.
    Benefits
    Cacao is gluten free, nut free, soy free and suitable for vegans.
  • Flavouring

    Source:
    Plant-based
    Use:
    Used to enhance the flavour of our products naturally
    Benefits
    Keeps our products organic and natural
  • Organic Fractionated Coconut Oil

    Source:
    Fruit of the coconut and processed by removing the long chain triglycerides leaving the medium chain triglycerides
    Use:
    We use fractionated coconut oil as a natural stabiliser to those products containing organic virgin coconut oil, to maintain a soft texture even at low temperatures
    Benefits
    It works as an effective plaque remover. In a 2015 study 'Effect of Coconut Oil in plaque-related gingivitis' oil pulling was shown to significantly decrease the plaque and gingival indices of the 30 day period
  • Organic Peppermint Oil

    Source:
    Peppermint leaves
    Use:
    This natural and food-grade organic essential oil is used to give flavour to our products, avoiding synthetic flavourings
    Benefits
    As well as offering unique and real taste without you getting close to any synthetic flavourings, also act as natural antiseptics and are anti-inflammatory in our products
  • Beechwood Handle

    Source:
    Beechwood
    Use:
    As handle for our Beechwood Toothbrush.
    Benefits
    Robus and smooth type of wood, sourced in the EU.
  • BPA-free Nylon Bristles

    Source:
    Petroleum
    Use:
    None of the bristles contain BPA
    Benefits
    Snap the head and recycle through Z.T.L. scheme
  • Lithium Battery

    Source:
    Brine
    Use:
    Powers our Sonic Toothbrush
    Benefits
    Full charge lasts up to 5 weeks with 14500 Lithium-ion battery
  • Sonic Handle

    Source:
    Crude oil
    Use:
    As a handle for our Sonic Toothbrush
    Benefits
    White & Clean modes, each with 3 stroke speed adjustments
  • Organic Virgin Coconut Oil

    Source:
    Fruit of the coconut
    Use:
    VCO is a key ingredients used in most of our products. It acs as a natural emollient and humectant, serving as an alternative to synthetic glycerin
    Benefits
    It helps preventing plaque-induced gingivitis and tooth decay. When compared with a common and popular ingredient in most mouthwashes - chlorhexidine - in a 2016 study by Journal of International Society of Preventive & Community Dentistry, Coconut Oil was shown to reduce oral bacteria and prevent dental decay from forming. Not only was Coconut Oil statistically significant in decreasing dental decay but it was equal to that of its synthetic opponent Chlorhexidine
  • Gum Arabic

    Source:
    Resin extracted from the Accacia tree
    Use:
    Acacia gum gives a specific texture to our Chewing Gum.
    Benefits
    It is an exceptional binder as it forms very strong gum tablets
  • Gum Base

    Source:
    chicle
    Use:
    It provides all the basic textural and masticatory properties of our gum
    Benefits
    Gum base is what gives chewing gum its "chew"!
  • Corn PLA Floss

    Source:
    Corn
    Use:
    It feels and looks like plastic but is 100% biodegradable and compostable.
    Benefits
    PLA is manufactured from renewable sources and is compostable, addressing problems in solid waste disposal and lessening our dependence on petroleum-based raw materials.
  • Vegetable Wax

    Source:
    Vegetables
    Use:
    This lighter and smoother vegetable wax helps our floss glide more easily between tight teeth contacts
    Benefits
    The wax is completely free of all animal source ingredients making it 100% vegan
  • Organic Tea Tree Oil

    Source:
    Leaves of the Tee Tree
    Use:
    This natural, organic and food-grade essential oil (Tea Tree) is used to give flavour to our products, avoiding synthetic flavourings
    Benefits
    As well as offering unique and real taste without you getting close to any synthetic flavourings, also act as natural antiseptics and are anti-inflammatory in our products
  • Organic Eucalyptus Leaf Oil

    Source:
    Leaves of the Eucalyptus tree
    Use:
    This natural, organic and food-grade essential oil (Eucalyptus) is used to give flavour to our products, avoiding synthetic flavourings
    Benefits
    As well as offering unique and real taste without you getting close to any synthetic flavourings, also act as natural antiseptics and are anti-inflammatory in our products
  • Magnesium Carbonate

    Source:
    Mineral
    Use:
    An important source of magnesium that is an ingredient in our Natural Toothpowder
    Benefits
    Plays a significant role in remineralising teeth and bones
  • Calcium Carbonate

    Source:
    Mineral
    Use:
    We use high quality calcium carbonate as a mild polisher and for its protective enamel benefits.
    Benefits
    Calcium carbonate has been known to effectively protect enamel, and support healthy teeth and bones.
  • Vitamin E

    Source:
    Non-GMO wheatgerm and 0.1% soybean oil
    Use:
    As an antioxidant in production phase and as a natural preservative to extend shelf-life
    Benefits
    Nourishes and softens scar tissues and is highly nutritional
  • Activated Charcoal Powder

    Source:
    Derived from steam heating of coconut shells
    Use:
    This natural abrasive for teeth whitening is used only in our Activated Charcoal product range
    Benefits
    Activated Charcoal is mildly abrasive and has highly absorbent properties making it an effective stain remover. It is also perfect for drawing toxins which can cause bad breath and gum disease
  • Organic Spearmint Oil

    Source:
    Leaves of the spearmint plant
    Use:
    This natural, organic and food-grade essential oil (Spearmint) is used to give flavour to our products, avoiding synthetic flavourings
    Benefits
    as well as offering unique and real taste without you getting close to any synthetic flavourings, also act as natural antiseptics and are anti-inflammatory in our products
  • Diatomaceous Earth

    Source:
    Fosillised sedimentary deposits of diatoms
    Use:
    As a mild abrasive as well as a great source of natural silica, essential for tooth strength
    Benefits
    Rich in the mineral natural Silica, Diatomaceous Earth helps effectively cleaning teeth without damaging enamel. It is also used in order to avoid more synthetic abrasive materials like hydrated Silica
  • Organic Shea Butter

    Source:
    Nut of the Shea Tree
    Use:
    To combat dry mouth and to naturally improve texture in our formulations
    Benefits
    Moisturising and nutrient-rich, Butyrospermum Parkii (Shea Butter) is high in vitamin A, E maintaining smooth and soft oral tissues
  • Sodium Benzoate

    Source:
    Chemically processed by reacting sodium hydroxide with benzoic acid
    Use:
    Food-grade preservative used in our mouthwash tablets
    Benefits
    Food-grade preservative that balances pH level to create an anti-fungal environment
  • Cream of Tartar

    Source:
    By-product of winemaking
    Use:
    Added as natural effervescent foaming agent
    Benefits
    Its extrinsic cleansing properties it effectively removes common staining from wine and coffee drinking
  • Organic Orange Peel Oil

    Source:
    Orange peel
    Use:
    This natural, organic and food-grade essential oil (Orange) is used to give flavour to our products, avoiding synthetic flavourings
    Benefits
    As well as offering unique and real taste without you getting close to any synthetic flavourings, also act as natural antiseptics and are anti-inflammatory in our products
  • Citric Acid

    Source:
    Fruit
    Use:
    Added to cosmetics to help adjust the acid/base balance
    Benefits
    Act as a natural preservative while adjusting the pH of the products
  • Sodium Bicarbonate

    Source:
    Soda Ash
    Use:
    As a polisher and whitening agent, we use this effective polisher in many of our products
    Benefits
    This low-abrasive powder removes tooth stains as well as alkalising the pH in the mouth to promote remineralisation
  • Kaolin Clay

    Source:
    Mineral
    Use:
    Added as natural, mild polishing agent, whitening the enamel without damaging it
    Benefits
    It's highly absorbent properties mean that it effectively detoxifies the mouth removing oils, secretions, and toxins. It also works as a natural preservative keeping our products fresher for longer
  • Tartaric Acid

    Source:
    Fruit
    Use:
    To regulate acidity and increase stability
    Benefits
    a natural alternative to synthetic acidity regulators but also shows great benefits gum tissues because its antioxidant property