We’re Georganics. We make safe, effective oral care products that are good for people and for the planet.

About us

What we do

We make it easier for you to live more sustainably. We do this by developing safe, effective and more sustainable everyday oral care products that aren’t just good for you, they’re good for the planet. We work with nature, using effective ingredients that come from pure, natural, organic sources. But we also acknowledge the world that we’re in, and that’s why we’re also committed to using our business as a force for good.

Our story

It started with a problem

At the beginning our CEO Alex was working hard at his city job when he had that lightbulb moment, that moment we all get when we realise that things have got to change. Alex had been struggling with poor oral health, despite doing everything “right” - using high-fluoride toothpaste and nuclear mouthwashes to try to reduce his unexplained cavities. He decided to change his diet and change to more natural health and hygiene products. Natural soaps, deodorants and moisturisers (Alex loves his skin) weren’t a problem to find, but toothpaste? Nope. So, being a bit of a stubborn type, Alex left his job to make his own. Georganics was born and has grown from a tiny stall at a farmer’s market to one of Europe’s most trusted brands of genuinely natural oral healthcare.

Our future

Where we’re going

We’re excited about our success, but we don’t spend all day high-fiving each other (except Fridays). We’re continually looking for ways to improve what we do, to grow sustainably and to make sure that each year we make a bigger and better positive difference to the world we all live in. We’re active promoters of the Zero-to-Landfill scheme and are excited to give a chunk of our profits to great causes. And this is just the beginning.

Our People

Alessandro Rocchi

Operations & Development

Charles Van Boxmeer

Accounts & Commercial

Oliver Adams

Production & Purchasing

Ryan Garratt

Quality & Compliance

Sarah Hopgood

Trade Support

Justin Cowley

Logistic & Warehouse

Andy Compton


Radostin Cenov


Luke Joseph


Charlotte Ackerley

Customer Support

Alexandra John

Ecommerce Manager

Benjamin Langford-Biss

Media & Communications Manager

Louise Farmer

European Sales

Silvia Stoica

UK Sales

  • Where we work

    Sheep. Trees. Sky.

    We’re all about nature, and that’s why you’ll find us nestled deep in the peacefulness of the Sussex countryside, a hop and a skip away from the bustle of Haywards Heath. We work from two timber-framed barns: one is our production unit, where our team of brilliant makers handcraft our products in small batches. The other barn houses our lovely logistics team, who pick & pack our customer orders. We’re accompanied by the joyful sounds of birdsong, bleating sheep and someone making us all a cuppa.
  • The site

    Our production from Hooklands Farm

    At our bright and airy on-farm site, our products are handmade in small batches by our dedicated team, ensuring the highest quality is maintained. Two wooden barns house the Georganics team, one is the production unit and the other is where orders are hand picked and packaged by our lovely logistics team. Both areas work together to ensure you receive your order to the excellent standard we aim to achieve.