Leap For Joy With Cruelty-Free Oral Care 

It’s officially spring. The weather is getting warmer (kind of!) and the lambs are learning to walk in the fields outside our production site. Their innocence and beauty is a strong reminder as to why we will always be a cruelty-free brand.

A cruelty-free lifestyle is exactly that, a complete lifestyle and even though some cosmetics are regularly the focus of cruelty-free it is equally important to make sure that oral care is not overlooked.

We are proud to be a cruelty-free and vegan brand and we wish this was the case across all oral care. However, this is not the case and many brands are not cruelty-free as they are owned by large corporations that are not cruelty-free and sell their products in mainland China where animal testing is still mandatory by law.

Making The Switch

We understand that switching to a natural and sustainable oral care brand is a big and personal decision that you will put research into, especially regarding the ethical side of the brand. This is why we believe it's important to have certification which is independently assessed to assure our customers that we are cruelty-free.

Leaping Bunny

We are proud to be Leaping Bunny approved. Leaping Bunny is a global programme that requires cruelty-free standards over and above legal requirements. It is internationally recognised as the gold standard for cruelty-free products.

For your assurance, we adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit their website.

If you'd like to find out about more of our certifications, click here or head over to our online shop to view our full range of cruelty-free oral care.